Brand. Audience. Cultural intelligence.
Moonlight & Company is a customer strategy and cultural intelligence practice. We help brands earn consideration from a customer their transaction data can't yet see. Moonlight Club, our proprietary community, anchors every engagement we take.
Moonlight Club. The channel no one else can build.
Moonlight Club is a proprietary members' community of women operators who shape how Moonlight & Company thinks. The Memo is the bi-weekly briefing they read together. The Briefings are the sessions where a brand is introduced into the community, with permission. The Dossier is the research they take part in when a question is worth asking. The Club is the market access. We build for it, with it, and around it.
Tennessee Watt
Wharton MBA (Class of 2026, AI and entrepreneurship focus). Imperial College London. Ex-Google. Named one of Startups Magazine's 23 Most Influential Women.
Three sides of the same problem: brands trying to reach a customer they don't fully see yet.
Inside the institutions. Led developer marketing for Google's Tech Equity Collective. Grew the community from zero to 5,000+ subscribers in twelve months. Authored the announcement of the $1M Impact Fund, deployed across 16 organizations. At Amazon, shipped a 0-to-1 operations pilot that cut shift hours by 30%.
Across the table from them. Started at Wavemaker (WPP) on the Tiffany account. At Brunswick Group, advised global technology, financial-services, and prestige beauty clients on brand narrative and crisis reputation. At Imperial College Business School, returned as a fractional brand consultant.
Inside the audience itself. 15,000 followers on LinkedIn. 500+ Moonlight Club waitlist. 27 primary conversations with women in the Moonlight Economy, coded and themed into the firm's founding research.
The Dossier Flagship
From $50,000 · 8 weeksA customer-strategy engagement for a brand facing a consequential decision about the next generation of its customers. We recruit the segment, conduct deep qualitative research with quantitative validation, and translate findings into implications for positioning, product, experience, clienteling, partnership, or campaign strategy.
- 20 to 30 in-depth interviews plus a survey sized to your question
- 50 to 100 page decision brief with anonymized themes, verbatims, named recommendations
- Presentation deck and two-hour debrief workshop
For the brand that needs to see the customer before their value shows up in the CRM.
The Briefings
$20,000 per sessionA private customer council and co-creation lab for one consequential decision. Twenty-five to thirty women from the Moonlight Club community, moderated by us, structured to test a proposition, surface the objections that never appear in a survey, and produce a decision brief the brand team can act on.
- The Brief: 8 to 12 pages, numbered, dated, signed
- A taught hour. Not a panel.
- Full recording
- 5 to 10 minutes inside the session
- Opt-in attendee directory
Not a branded event. A researched environment where the brand can watch a future customer learn, evaluate, and move toward consideration.
Brand Build Sprint
from $22,000 · 4 to 8 weeks- 3-hour voice and positioning workshop
- 10 to 12 page brand voice doc
- Naming work if needed
- Content library for first 30 days (15 posts, 3 long-form, calendar)
- Half-day team workshop to install it
Fractional Brand & Audience Lead
From $7,500/mo · 3-mo min, 6-mo cap- Weekly 90-minute working session with the founder
- Co-ownership of the content engine
- Brand voice built and shipped in-house
- First content or community hire scoped and managed
- Async between sessions, 48-hour window, Mon to Fri
- Off-ramp at month 3, optional re-up at month 6
Personal Positioning Sprint
$2,500 · 5 daysBy Friday, you will have written, and posted, the post you have been meaning to write.
- 1-hour discovery interview
- Full bio rewrite: LinkedIn, speaker bio, email signature, website
- Voice audit of 5 recent pieces
- Locked positioning statement
- 3 ready-to-post hook templates
- 45-minute walkthrough call, 14 days of async support (48-hour window, Mon to Fri)
“I am someone who cannot post on LinkedIn. I am incapable of posting on LinkedIn.”
A Moonlight Club member, before her first Sprint
Personal Positioning Intensive
$8,500 · 3 weeks- 90-minute discovery
- Full positioning system, all bios
- Three content tracks with 15 angle prompts
- 8 ghostwritten posts
- 90-day content calendar, 5-page voice doc
- Two calls, 30 days of async support (48-hour window, Mon to Fri)
Imperial College Business School. A marketing toolkit adopted across three teams, built on audience research. 2024 to 2025, brand strategist and workshop facilitator.
A toolkit to change how three teams approve and ship copy.
Across Marketing, Recruitment, and Admissions, they needed more than a one-off guideline. They needed a practical, embeddable toolkit, and the team training to make it stick.
Building an editorial community from zero for women in the Moonlight Economy. 2026 to present, founder.
No editorial-first community existed for women with more than one economic identity.
Generalist remote-work communities, AI training communities, C-suite members' clubs, and creator-economy networks all serve adjacent audiences. None were designed around the Moonlight Economy as the protagonist.
The opportunity: build the channel. A proprietary community brands would pay to access and members would join for the editorial quality.
